A line extension brand called "Eclipse+" has been proposed. The proposed name for the ball is "Long Shot." Because Performance Plus is not well known among golfers, your client has considered approaching a well-known maker of golf clubs and balls (Golfers, Inc.) to market the ball using their existing brand name for balls: "Eclipse." Sales for Eclipse have been declining and they welcome the opportunity to benefit from the new technology. The brilliant design engineers at Performance Plus have developed a golf ball that flies farther than average balls. You have been hired as a consultant to a little-known startup company called Performance Plus. The suggested steps represent one approach to this type of marketing problem, but may not necessarily reflect the single "best" way to conduct such a research study using Lighthouse Studio.) (Note: this example and the data presented are purely fictional. We also suggest the following two articles, available within our Technical Papers Library at : "CBC Technical Paper" and "Getting the Most from CBC." You'll become aware of different or more sophisticated approaches by reading other sections in this manual, by viewing on-line help and by experimenting with Lighthouse Studio. Lighthouse Studio is a powerful program and this tutorial only touches on the basics. This tutorial leads you step-by-step through a simple CBC study, from thinking about a marketing problem, planning a questionnaire and creating a new study in Lighthouse Studio, to entering a list of the attributes and levels, generating the questionnaire and analyzing the results. You can click on that link to view your license information, go to your account online, or sign out.
#Primophoto license key software#
When signed in to your Sawtooth Software Account you will see your account email address at the upper-right hand side of the application. Once your account is confirmed, return to the software to Sign in.
After creating the account you will receive an email asking you to confirm account creation by following the link in the email.
#Primophoto license key password#
If you aren't already registered to use Lighthouse Studio with a Sawtooth Software Account, the first time you launch the software ( Start | Programs | Sawtooth Software | Sawtooth Software Lighthouse Studio) you are shown a dialog wherein you specify your Email and a Password and click Create New Account.
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