“With dunnhumby, we’ve accelerated execution on Southeastern Grocers' retail vision and are on track to deliver a complete omnichannel strategy in record time,” Mason commented. Eagle Eye said its software-as-a-service (SaaS) solution helped the retailer tackle the challenge of connecting customer data and establishing a digital marketing infrastructure that can process and analyze millions of transactions in real time - a critical capability amid a pandemic that’s reshaping grocery shopping habits. In the first phase of its deployment with Southeastern Grocers earlier this summer, Eagle Eye worked with Chicago-based Ecrebo to enable “the coupons-at-receipt channel,” serving up relevant, personalized coupons printed on each receipt at store checkout as well as digital coupons delivered to shoppers’ mobile wallets. “Achieving personalization at the scale required for retailers to successfully compete for the hearts, minds and wallets of shoppers depends on having all customer data connected with insights available in a single place,” explained Jose Gomes, president of North America in the Chicago officer of London-based dunnhumby. “Working with Eagle Eye, we can provide SEG with intelligent analysis and recommendations to best engage with their customers to drive optimal results.”Īccording to Eagle Eye CEO Tim Mason, “By collaborating with dunnhumby, we can deliver offers designed to drive one more product per visit, one more item per basket, or one more visit per customer, ultimately delivering an uplift in sales.” That will help the grocery chain raise promotional efficacy and incremental customer spend, in turn driving sales growth and shopper loyalty, Eagle Eye and dunnhumby said. Related: Southeastern Grocers to sell 23 stores to Alex Lee, B&T Foodsĭunnhumby’s data insight will enable Southeastern Grocers to know which shoppers are likely to respond to specific deals and CPG brand offers - including item availability at specific store locations and times of day - and offer targeted promotions and rewards via its website and mobile app. “Our commitment to providing our customers value has never been greater or more important in today’s environment,” Adam Kirk, senior vice president of marketing at Jacksonville, Fla.-based Southeastern Grocers, said in a statement. “We are working hard to ensure our offers and promotions are as relevant as possible to each customer by tailoring to their spending habits and day-to-day needs.” With Eagle Eye’s AIR now in place to power the interactions and process shopper data, the next phase of Southeastern Grocers’ personalization strategy will have dunnhumby technology analyze that information to identify the offers most relevant to specific shoppers and most likely to deliver positive sales outcomes, the companies said. Related: Southeastern Grocers aims to lasso customer data for omnichannel push
Now Toronto-based Eagle Eye is collaborating with consumer data science specialist dunnhumby to help the retailer gain a deeper understanding of customer behaviors and preferences. The parent of Winn-Dixie, Bi-Lo, Harveys and Fresco y Más supermarkets, Southeastern Grocers in June implemented the Eagle Eye Solutions AIR Platform to create a central hub for continuously capturing customer data and interactions across retail channels, with a goal of improving personalization.
Eagle eye promotions professional#
Whether it is a Trade Show, Sales Meeting or Awards Program Eagle Eye help make the item you select represent you, your company and your product in the most professional manner.Southeastern Grocers is building on efforts to personalize customer engagement by making its promotions more effective. We offer everything from complete design to simply placing your logo/message on a promotional item to effectively support your advertising.
Eagle eye promotions full#
Eagle Eye provides full art and research services. We are a results-oriented company joining with it's clients in creating the most cost effective high quality products to promote your business and give the product/company the best advertising exposure. Our knowledgeable, friendly customer service is an important part of our success. Eagle Eye has successfully worked with many local and national government agencies. Since 1971 Eagle Eye has worked with thousands of businesses and organizations to help build their corporate image and promote their products. Our team of experienced operators have developed unique methods to create quality logos on all types of products.
With our new state of the art facility in Salt Lake City, we can handle orders large or small and ship to anywhere in the world on your account or ours. Eagle Eye has been in the embroidery and screen-print industry for nearly 40 years.
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